COMMUNICATING HEALTH: An evidence-based guide, using social marketing, to enhance health communication on social media

We are a National Health and Medical Research Council (NHMRC) funded research study incorporating experts from nutrition, social marketing, health promotion and psychology. 

Our research hopes to understand how and why young people use social media to talk about their health. We are particularly interested in preventing obesity, so will ask questions around areas relating to obesity. As everyone uses social media differently, we will break people into groups using marketing segmentation based on our findings. 

We will be co-designing messages with young people and evaluating what messages work well to disseminate to a larger audience. 

We are working closely with organisations who have used social media campaigns previously to learn what worked well and what could be improved from their campaigns. 

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Funding body: Communicating Health is funded by the National Health and Medical Research Council (Grant no: GNT1115496) and is a joint project of Monash University, The University of Queensland, RMIT University and Burnet Institute.